City of Ventura Certified Green Business BōKU® International, Inc., was awarded the 2016 Environmental Excellence Award this past December at the Annual Poinsettia Awards Luncheon. The award, presented by the City of Ventura Environmental Sustainability Division in conjunction with the Ventura Chamber of Commerce, was given to BōKU® for their exemplary efforts integrating environmental sustainability into their business philosophy and practices.
“Sustainability is a key component of our mission statement and it’s truly an honor to be singled out for our eco-friendly practices and philosophy,” said founder Lynn Rollé. is a family owned company that offers 100% certified organic, vegan, kosher, and gluten-free gourmet super foods and nature-inspired lifestyle products, to ensure sustainable nutrition and promote sustainable practices.
A Fateful Journey
Little did Lynn know that twenty years ago, when it was suggested that her son, Reno, Jr., (now 26), be put on medication to calm his rambunctious nature, it would lead to founding a global company.
“I was immediately against putting Reno on medication,” said Lynn, who even then, opted for more natural, holistic remedies. “One day, I just happened to run into a naturopathic doctor who told me that he was finding great success in treating children like Reno with something called “super foods” (a nutrient-rich food) and “super algae” (nutrient rich algae that stimulate and support immune health). I got so excited because I had been looking for something natural in the form of a healthy, green drink.”
From that day on, Lynn began her journey exploring superfood ingredients and the companies that produced them. It wasn’t until 2003, however, that her husband Reno, Sr., who happened to be working on a book of natural cures with a group of doctors and formulators, motivated Lynn to finally follow her passion, which led to the founding of BōKU® International, Inc.
“While I was testing various recipes and formulas for our brand, I was committed to having our product taste good. After all, no one is going to drink something every day if it doesn’t taste good, no matter how good it is for you!”
The name for the family business, as well as the logo, came to Lynn in a dream one night and it encapsulates the way they feel not only about life, but also about preserving the planet.
“BōKU® means to ‘love life,’” said Lynn. “As a global health and well-being company, we see our mission as fostering a vibrant, sustainable wellness (and love) for our body, our community, and our planet.”
In addition to the company’s passion for promoting well-being, they’re dedicated to environmental sustainability to preserve our natural resources.
“When we discovered Ventura offered a Green Certification Program, it was a no-brainer,” continued Lynn. “We were jazzed to become certified, and it was such a fun, smooth process working with Environmental Specialist Lars Davenport”.
In promoting sustainability, BōKU® has made a conscious choice to work with only family-owned and operated sustainable farms.
“We strive to have long-term relationships with our farmers,” added, Lynn. “We’re a family-owned business, and we enjoy doing business with like-minded farming families with the same values and commitment to promoting global sustainability and producing quality, organic products, even if the ingredients cost us a little more.”
BōKU®’s Eco-Friendly In-house Practices
“There’s a recycle bin at every work station and room in our office,” said Ryann Rollé, Lynn’s daughter, and BōKU® Co-Founder. “We also recycle used paper into scratch paper. “
One unique way the company adheres to the 3 R’s (reduce, reuse, recycle), is the reuse of the leftover super food by-products and incorporate them into delicious smelling, organic hand-made soaps.
“I make the soaps for the company using recipes handed down by my grandmother,” continued Ryann. “Our soaps are made from 100% organic oils and they all contain a medicinal amount of the super food powders in them.”
“We also use low-flow toilets and faucets, an eco-friendly dishwasher, and even though we try and work with as much natural lighting as possible, we changed out all our existing lights to LED,” added Ryann.
“We have stickers everywhere to remind staff and visitors to turn off the faucet, use less water, as well as to turn off the lights when they’re not in use,” said Lynn. “You have to make a conscious effort to go green and think green, but the payoff is so much more than you can imagine.”
“Being a green business is vital in today’s world. We’re in an environmental crisis. We need to take care of Mother Earth, the planet that gives us life and love, said Ryann.
WATCH the Sustainable Ventura News Interview with BōKU® below!
–Maryann Ridini Spencer for Sustainable Ventura News