In May 2016, Environmental Sustainability Supervisor Courtney Lindberg spoke to exhibitors and attendees at the National Restaurant Association Annual Conference in Chicago, appearing on the panel, How Sustainability Spells Success: Boost Guest Experience and Bottom Lines, which also had Tyler Pronky, the Director of Distribution, Equipment, and Packaging for A&W Food Services in Canada.
For the panel, Lindberg spoke about the City’s impressive and comprehensive work with the California Green Business Network, and how to help assist local City of Ventura-based businesses, restaurants specifically, in becoming certified green establishments.
“To date, the California Green Business Network has 24 programs, over 3,000 certified green businesses, and 307 certified green restaurants — 9 of which are located in the City of Ventura,” said Lindberg.
“Once certified, business owners begin to recognize the savings their eco-friendly practices have resulted in. “Statewide, the California Green Business Network has helped businesses save in excess of 30 million dollars in utility costs alone. That type of savings definitely has an overwhelming positive impact on a business, and the sustainability of a community.”
“It’s becoming more and more common that consumers make it a point to seek out green businesses, “said Lindberg. “So, when a restaurant shows that they are listening to their patron’s needs by incorporating sustainability measures, it’s a win-win for the restaurant owner and the consumer, which also helps solidify the customer’s loyalty to the establishment.”
Certified green businesses in California are listed in the California Green Business Network’s statewide database (greenbusinessca.org), and in Ventura, certified green businesses are also recognized by the City with a framed certificate presented by the Mayor before City Council. Certified local businesses also participate in a number of other free marketing materials and opportunities, which are provided by the City of Ventura’s Environmental Sustainability Division.
“In addition to the opportunity to speak about their business and sustainable practices before City Council, businesses are provided branded items for in-store display and logos for their websites and other marketing. They are also featured in a variety of City social, television, and print media which can be used as marketing tools, and soon we will also have a special kiosk located inside the Ventura Visitor’s Center featuring local certified green businesses,” said Lindberg.
For more information on becoming a City of Ventura Certified Green Business, visit: cityofventura.net/es (and CLICK the Business Programs Icon)