Text message marketing is an innovative and effective way to enter a contest, get information or participate in a really cool deal, all through your phone. It’s one of the fasted growing marketing tools there is.
Text messaging is a “green” marketing tool because it instantly reaches a wide audience in a very cost-efficient and paperless way.
“Americans send more text messages than phone calls,” said Courtney Lindberg, Environmental Specialist for the City of Ventura. “Text messaging is an “opt-in” marketing format, meaning that the consumer has purposefully signed-up to receive communications and can opt-out at any time.”
“Reports indicate that over 95% of texts are read and by comparison, studies suggest that over 80% of email does not usually get opened,” said Ken Leandro with text messaging company, 805Insider.com. “No other communication medium can boast a read rate close to this!”
Part of the City of Ventura Environmental Sustainability’s mission is to inform the public about environmental issues, programs and initiatives within the Ventura city boarders. Text messaging is a cost-efficient way to reach a large, interested audience as well as to outreach to a new audience demographic.
“This month through 805Insider.com,” continued Lindberg, “the ES Division has a new ‘Green Tips’ mobile service. To get our green tips, text VENTURA to 39798 (See “Sign Up” Information below). In addition to green tips, text messages will encompass information about free events, workshops, seminars, new state laws, and giveaways. Text messaging is just a great way to reach a young and more mature audience alike.”
SIGN UP FOR “GREEN TIPS” BY TEXT MESSAGING
To receive a monthly “Green Tip” plus green product giveaways on your phone, simply text the word VENTURA to 39798. Message & Data Rates May Apply. Up to 3 msgs/mo. Reply STOP to stop. Terms & conditions at 805insider.com/terms
-Maryann Ridini Spencer